What is the Importance of Animals and Symbolism in Ancient...

The ancient Egyptians are known for many of the incredible aspects of their culture and everything they have produced. Some of the well known ancient Egyptian relics are the ones like the ancient pyramids, the Great Sphinx of Giza, mummies, and their many forms of art. Ancient Egyptian art is one of the most recognized styles of art. The most commonly known types of ancient Egyptian art are types like paintings, ceramics, and sculptures. Not only is Egyptian art beautiful, but it carries a huge deal of value and significance with it. A great portion of the time, the art has some kind of religious meaning to it. Consequently it is very difficult to discuss the art itself without delving into the various gods and goddesses presented in it.†¦show more content†¦I will see what the artworks mean to me, and I will make my own interpretations as to why their art is this way. Moreover, I expect look at many of their varying art forms and see how the use of animals differs between t hem. This is because I believe different kinds of art are able to impact people in different ways, and have an implication that is unlike the other. I plan to analyze the assorted characteristics and traits of the various art forms the ancient Egyptians practiced to see similarities and differences, and consider in what way this influences the meaning of the works. Characteristics and Traits of Different Types of Ancient Egyptian Art Just from looking at a few pieces of the art of the ancient Egyptians, you begin to notice many defining characteristics about it that make it unique and different from other styles of art. There are an ample amount of recurring features in the art, so this must mean that these traits and aspects are noteworthy. This next section of the essay will go into detail about a few of the many types of art and the stylistic elements that define ancient Egyptian art and make it special and distinguishable from other types of art, and why some particular aspects of the art are important. Distinguishable characteristics are things about a subject that makes it unique and unlike other things.Show MoreRelatedThe Importance of Animals and Symbolism in Ancient Egyptian Art1611 Words   |  7 PagesThe Ancient Egyptians are known for many of the incredible aspects of their culture and everything they have made. Some of the well known ancient Egyptian relics are the ones like the ancient pyramids, the Great Sphinx of Giza, mummies, and their many forms of art. Ancient Egyptian art, most commonly the paintings, are one of the most recognized styles of art. Not only is Egyptian art beautiful, but it carries a huge deal of value and significance with it. A great portion of the time, the art hasRead MoreThe Art of Akhenaten - Paper1698 Words   |  7 PagesThe Art of Akhenaten A Formal Analysis of House Shrine and Akhenaten Making Offerings The Art of Akhenaten A Formal Analysis of House Shrine and Akhenaten Making Offerings      Ã‚  Ã‚     Ã‚   One of the most enigmatic pharaohs of Egyptian history, Amenhotep IV, had grown up in the most powerful family in ancient Egypt. Once he became pharaoh and ruler of Egypt’s empire in 1378 BCE, he changed his name to AkhenatenRead MoreEgypts Greatest Art1676 Words   |  7 Pagesbeing King Senwosret III, who was the fifth pharaoh in the line and is said to have ruled for a period of thirty-seven years from 1878 to 1841 BCE. On a recent trip to the Brooklyn Museum, I was fortunate enough to have the chance to witness some of Ancient Egypt’s greatest artistic feats ranging from stelas to limestone heads. Upon entering the gallery, I was immediately greeted by the seated statue of King Senwosret III. While it is one of the more compact statues of the great king, only standing approximatelyRead MoreThe Importance Of Family And Their Legacy1754 Words   |  8 PagesGreece, the other Egypt, but they both recognize the importance of family and their legacy as represented in these funerary structures. The first object is a pseudo-group statue of Penmeru from Egypt, whereas the second object from Greece is a Sarcophagus and lid with a husband and wife. Both of the objects seem to be something placed in a tomb or funerary setting, with the purpose of not only memorializing the tomb owner, but emphasizing the importance of family and their legacy, showing the strengthRead More Ancient Egypt Essay6218 Word s   |  25 PagesAncient Egypt Ancient Egypt is located along the Nile River of Northeastern Africa. More specifically, it is the territory where ancients Egyptians lived in the valley of the delta and the Nile. It was a thriving civilization for more than 3,000 years, from about the time of 3300 BC to 30BC. The culture of Ancient Egypt is identified and very well known for many aspects of their ways of life. Considering the time period, they were very technologically advanced. This can especially be seenRead MoreThe Discovery Of Norwegian Viking Culture1863 Words   |  8 Pagesburial ship we can learn about burial practices, Norwegian Viking diets, Norwegian dress and decoration, shipbuilding practices, arts, and religion.   Ã‚  Ã‚  Ã‚  In the summer of 1903, a farmer named Oskar Rom, started digging on the farm of   Lille Oseberg at Slagen, Vestford County, Norway.   He was digging in a big mound called a barrow. Mr. Rom hit some woodwork.   Unsure of what he found, and scared that he might do more damage, he decided to stop.   He went to the University of Christiana, called Oslo todayRead MoreIntramuros4927 Words   |  20 Pagesmore purely  abstract  and  conceptual  approaches gained favor. Developments in Eastern painting historically parallel those in  Western painting, in general, a few centuries earlier. African art,  Jewish art,  Islamic art,  Indian art,   Chinese art, and  Japanese art[4]  each had significant influence on Western art, and vice versa. Initially serving utilitarian purpose, followed by imperial, private, civic, and religious patronage, Eastern and Western painting later found audiences in the  aristocracy  andRead MoreA Picatrix Miscellany52019 Words   |  209 Pagescloser inspection reveals that the scope of individual chapters is far wider than appears at first sight. Philosophic doctrines (which, according to the author, are the basis of the talismanic art), theory of magic, astronomical, astrological and physical lore, extensive directions for the practice of the art, and accounts of the peoples by whom it is employed are jumbled together throughout the book, with no discernible guiding principle. If a systematic arrangement is anywhere perceptible, it isRead MoreAnthropological Foundation of Educ.2510 Words   |  11 Pageslinguistics anthropology, and ethnology. The sub-fields of anthropology are shown below. Anthropology * physical anthropology – concerned primarily with humans as biological organism * cultural anthropology – deals with humans as cultural animals; the branch of anthropology that focuses on human behavior * archeology – studies materials remains, usually in order to describe and explain human behavior * linguistic anthropology – studies human language * ethnology or social anthropologyRead MoreExamples of Book Review9130 Words   |  37 Pagespertaining to my paranormal Egyptian fantasy novel, The Ka. You can also†¦ Read and analyze the first chapter of The Ka. Read and analyze the lengthy character list for The Ka. ________________________________________ Some Dos and Don’ts of Writing Book Reviews Do ~ State how you feel about the story overall. Did you get emotionally involved? (Sample: I cried at the ending. What happens to the main character is something I can easily relate to.) Point out what you liked about the plot

Decision Making in Healthcare Organization Free Essays

Running Head: Decision Making in a Healthcare Organization 1 Decision Making in a Healthcare Organization Xavier Hunt MHA 601: Principles of Healthcare Administration Professor Jack Lazzare December 19, 2011 DECISION MAKING IN HEALTHCARE ORGANIZATION 2 In the health care profession a CEO will be asked to make a lot of difficult decisions. The CEO will not only have to make decisions that fit the ongoing vision of the healthcare facility he/she may work at they will also have to form stable relationships with their peers, media, and staff. Decision making occurs in all organizations. We will write a custom essay sample on Decision Making in Healthcare Organization or any similar topic only for you Order Now The decision-making process begins with identifying a question, problem, or area needing improvement, or an operational issue. Problems, issues, questions, and operational challenges come to leaders and managers from many different people both within and outside the health organization (Pablo, 1996). To make the important decision that was given to us in the case study, I would use the garbage can model and its subsets to help me come to a conclusion. This decision involves a lot of people so the choice that will be made will affect all parties involved. In this paper I will discuss how I would tackle this problem with the various tools of decision making through the readings that we have had. The Garbage Can Model How can the garbage can model help in this situation? The garbage can model was invented to expand the understanding of the organization. It addresses the problem that is going on at that time and accepts confusion as a reality. In the garbage can model loose coupling is required in an organization to understand decision making. The garbage can model has also been introduced as a possible method to understand how an organization learns (Tsang, 1997). In the case study the CEO is faced with a myriad of issues like for instance trying to keep the physicians, and adequate staff at the hospital not only that if they were to leave they have threatened to go to their rivals hospitals across the city. The CEO also has to deal with a possible DECISION MAKING IN HEALTHCARE ORGANIZATION 3 lawsuit because the nurse who possibly has HIV has been asked to leave the operating room to work somewhere else. Would this not spark a fire? Could asking the nurse to leave no matter how they tried to butter the deal up still seem like covert discrimination? So the hospital is about to be hit by a media freight train if they cannot get this under control. The garbage can model allows for the CEO to handle these problems accordingly. â€Å"Garbage can decisions can occur in any organization but are more likely to be found in ‘organized anarchies’ where decisions are made under ambiguity and fluid involvement of participants. † Garbage can models are attempts at finding logic and order in the mist of decision-making chaos. Garbage, defined as sets of problems, solutions, energy, and participants, is dumped into a can as they are produced (streams of â€Å"garbage† in time) and when the can is full, a decision is made and removed from the scenario (Takahashi, 2002). The garbage can model depicts the chaotic nature of decision making. Temporal Order Temporal order is a component of the garbage can model. Temporal order replaces sequential order. Time is spatial in that a multitude of issues, problems, information flows, and sensing mechanisms can bombard decision makers in short or long time blocks. How problems and information to resolve the problems arrives in time has relatively equal priority as the evaluation of their importance. Arrival time and sequence in the current context influences decision makers’ attention to the situation. â€Å"The process is thoroughly and generally sensitive to load. An increase in the number of problems, relative to the energy available to work on them, makes problems less likely to be solved, decision makers more likely to shift from one arena to another more frequently, and choices longer to make and less likely to resolve problems† DECISION MAKING IN HEALTHCARE ORGANIZATION 4 (March, 1996). Individuals in the decision-making process, directly and indirectly, are interconnected and influence the context of the decision at hand. The amount of time that the CEO has to make his decision is limited he has to try to make an informed decision about a very sensitive issue that involves a lot of individuals. His decision also will take an effect on peoples family members that use the hospitals services. If he keeps the man will they still want to use the hospital? Or will they go to the cross cities rival hospital? The CEOs problems increased when the media got involved. The CEO has to find a way to balance his time so no one issue become bigger than the other because if he does this something will be forgotten in the process. To combat these issues the CEO will have to be attentive. Attention demands influence decision making. Time and energy must be allocated to understand, evaluate, and formulate a problem, then synthesize relevant information, evaluate options, and finally choose an alternative to counter or terminate the problem. Individuals focus on some things and do not attend to others in the same space of time. Corporate actions, outcomes, and responsiveness are the results of dynamic organizational processes, not heuristics of individual choice (Swanson 1996). Time and energy combine to form â€Å"attention. † Attention is a dynamic concept that is highly dependent on load (that is the number of decisions that need to be made). Information to Media The information that is conveyed to the media is an important tool in this case study. The way that we receive news has dramatically changed in recent years with the addition of social DECISION MAKING IN HEALTHCARE ORGANIZATION 5 etworking sites. These sites allow us to get information much more quickly, and the way a decision is made and perceived can be misconstrued. Information richness is defined as the ability of information to change understanding within a time interval. The longer the time interval to exchange understanding, the less rich the information. Consequently, the less time required the more rich the information is to the communicators (sender and receiver). The media (such as email, the telephone, or face-to-face conversation) that carries information to intended audiences also has a richness associated with it. A continuum of media richness has been established based on the medium’s capacity for immediate feedback, the number of cues and channels utilized personalization, and language variety. In decreasing media richness, the continuum of richness consists of: â€Å"1) face-to-face, 2) telephone, 3) personal documents such as letters, memos, and emails, 4) impersonal written documents, and 5) numeric documents. † The richer the media, the better equivocality can be reduced; media low in richness is best used when communicating messages that are understood well and possess standard information (Draft, 1986). Simply put, face-to-face interaction works best and bulletin board flyers work the worst in transferring meaning. Leaders and managers must consider what media with which to communicate to ensure the highest probability to transfer meaning to their intended audience. So as CEO he need to make sure that he communicate well with the media saying exactly what he means at all times. My final decision would be to not remove the nurse from the operating room because if he is singled out a lawsuit would ensue and it would be hard to say that he was not removed because it is suspected that he has HIV. He cannot be asked if he has it or not because of HIPPA DECISION MAKING IN HEALTHCARE ORGANIZATION 6 laws prohibit this. As long as everyone followed hospitals protocols such as use of blunt tip sutures as approved by the surgeon, a hands free neutral zone large enough where sharps can be placed and not easily tipped over and the use of double gloves in the operating room if would be okay for everyone to work there. If these procedures were taken lightly whoever did not follow would be reprimanded because there is little room for error in this type of setting. It has already been said that you treat everyone as if they are infected not just certain people. DECISION MAKING IN HEALTHCARE ORGANIZATION 7 References Daft RL, Lengel RH. Organizational information requirements, media richness, and structural design. Manage Sci. 1986;22(5):554–571. March JG, Weisinger-Baylon R. Ambiguity and Command: Organizational Perspectives on Military Decision Making. Marshfield, MA: Pitman Publishing; 1986. Pablo AL, Sitkin SB. Acquisition decision-making processes: The central role of risk. Journal of Management. 1996;22(5):723–747. Swanson DL. Addressing a theoretical problem by reorienting the corporate social performance model. Acad Manage Rev. 1995;20 (1):43–65. Takahashi, N. A single garbage can model and the degree of anarchy in Japanese firms. Hum Relat. 2002;50(1):91–109. Tsang EWK. Organizational learning and the learning organization: A dichotomy between descriptive and prescriptive research. Hum Relat. 1997;50(1):73–90. How to cite Decision Making in Healthcare Organization, Papers

Marketing Management Commonwealth Bank of Australia

Questions: 1. Focuses on analysingeach relevant P from a theoretical perspective through way of analysis and evaluation of current marketing practices the organisationundertakes across all the relevant P's? 2. Focuses on providing recommendations across each relevant P using both a theoretical and example based approach. You should also consider within these recommendations how contemporaryissues may impact on the delivery of the P'sas well as addressing the 'new ways' to value add to the marketing mix? Answers: Introduction Marketing mix is considered as the foundation for marketing. The concepts that are taken into consideration under marketing mix analysis cover all the attributes of the product that helps in analysing the long run stability and the marketing capabilities of the product (Helm Gritsch, 2014). Professor James Culliton first discovered the phenomenon of marketing mix in the year 1940s. Initially the criteria under marketing mix analysis consist of only 4 Ps, namely, product, price, place and promotion. Later in the year, 1981, the proposal of extending the marketing mix analysis under the attributes of process, people, physical evidence and partnerships were included (Goi, 2005). Hence, the marketing mix analysis could be broadly used in the form of 7 Ps or 8 Ps. By analysing the marketing strategies of a particular product, it could be stated that the organization could improve the brand image thereby raise the value of Branding. It would help in highlighting the unique features of the products that would help in attracting better demand for the products. All these attributes helps in explaining the underlining composition of the product, thereby being beneficial for the organization to create a brand positioning and targeting for the product towards the ideal customers (Baker, 2014). The aim of this report is to analyse the marketing mix analysis for commonwealth bank of Australia. Commonwealth bank of Australia is one of the most important banks of the country that provides a variety of financial services to the economy. This report analyses its marketing mix strategy of 8 Ps with respect product, price, place, promotion, partnerships, people, physical evidence and process. These attributes would clearly demonstrate the marketing analysis of debit and credit cards in adherence with the bank. The second part of the report deals with the ways in which contemporary issues prevailing in the country would affect the marketing analysis of the bank. Recommendations are stated that would help in reframing the marketing analysis thereby reducing the negative impact of contemporary issues on the bank. 1. Part Commonwealth bank of Australia is a multinational bank, which is referred to as commonwealth bank. This bank offers a wide variety of services to the people, which include retail business facilities, financial services, fund management, insurance, investment, broking, etc (Personal banking including accounts, 2017). By considering electronic transactions, the bank has provided the individuals with credit and debit card facilities. The facilities that are provided to the people are of high value with various facilities aligned. In order to analyse the marketing strategies to be associated with such a product of the bank, it is quite vital for the banks to analyse the marketing mix strategy. This marketing mix strategy would help the bank to provide a future projected path to analyse the future prospects associated with the product. An 8 Ps market analysis is conducted below for the commonwealth bank of Australia. Product Product is considered a vital aspect of the marketing strategy. When goods or services associated with the company do not leave an effective remark on the consumers, then it does not help in generating any demand among the customers no matter how much the other aspects of the marketing mix are well executed (Ahmad, Al-Qarni, Alsharqi, Qalai, Kadi, 2013). The product element in the marketing mix analysis is to provide those service values to the consumers that would improve their adaptability and usability. The product aspect needs to be designed using a cluster of different yet mutually reinforced elements available. In order to attain a growth in demand for the products of the organization, there must be some modifications associated to the product. Quality modifications, functional modifications and aesthetic modifications are the three kinds of modification that could have been implemented to modify the features of the product and make it indifferent to the other products in the market. One of the basic benefits that must be analysed by the product launched in the market is that it must adhere to the current wants of the customers. The recent advancement of technologies and dependency on a fast moving life, it is quite easier for the customers of the bank to get hold of a product that could be used efficiently and easily. Debit cards and credit cards are one such products of the commonwealth Australian bank, that helps the customers in making various financial transactions online or with the help of e-money. This reduces the complicacy of carrying money, risk of outrunning the cash in hand and making safe transactions without facing any hassle. Facilities are attached to the people with respect to transaction benefits, credit transactions, usage of the cards overseas, and secured transactions with encryption done to personal mails and messages. It helps in providing flexibility to the customers financial resources. Price Price component of marketing mix strategy plays a dual role for the Commonwealth Bank of Australia. The first role is the ability to attract customers to purchase their credit and debit card facilities and the second rule should be that the product must be capable enough of generating enough revenue for the organization (Davari Strutton, 2014). The pricing decisions for a particular product of the organization is based upon five attributes namely, market share maximisation, profit maximisation, survival, personal objectives and social considerations. Depending upon the pricing attributes of the product, the demand for the particular product could be stated. According to the law of demand, with a rise in the price of the product, the demand for the product falls, whereas, with the fall in the price of the product, its demand increases. Hence, the customers would demand for the product depending upon the price and the value being generated by using the product. Though the pricing strategies play an important role for companies to generate revenue in the economy, banks are accustomed to charge lesser interest rates and provide their customers with larger facilities and provisions. Their revenue depends upon the amount of product bought by the customers that would be accustomed to the minimum balance and interest charges taken for the individuals. Commonwealth bank of Australia has kept the base lending rate for their debit cards comparatively lower than the other commercial banks, hence, it provides them the incentive of attracting better customers. It would be very beneficial for the organization to improve their pricing strategies that would help them implement better availment of customers. Place The element of place in a marketing mix analysis involves the availment of the preferred product to the customers through efficient medium and methods. The delivery of such products might involve both electronic and manual methods (Mansouri, Mehrani, Nargesian, Pour, Bekr, 2016). The failure of making a product available to the customers would provide a severe negativity to the demand for the product towards that firm. Commonwealth bank of Australia is situated in almost 1100 branches all over the country along with 4300 ATMs all over Australia. This improves fluency and availability of services to the customers. The evolvement of the credit and debit cards in the economy would increase the efficiency of the customers to use their cards for money transactions without any glitches. Promotion The element of promotion with respect to marketing mix strategy plays an important role. Three objectives are to be kept in mind while framing the promotional strategies for the particular product (Liu, Li, Chen, Balachander, 2017). These objectives are to gain the attention of the consumers and to provide additional information thereby persuading the customers to purchase the product. The promotional efforts of a product could be coordinated with the help of Integrated Marketing Communication. This phenomenon helps in sending a consistent message to the customer that would help in highlighting the key features of the product. The debit and the credit cards of the commonwealth bank provide a wide variety of services associated with it. These services are always approached to the customers with the help of electronic mails and letters. The facilities are exposed to the customers who are associated with the organization(Hu Scholtens, 2014). Yet, commonwealth bank must promote their facilities more by advertisements and new ways of approaching their customers through social media. Precision and measurability allow advertisers to evaluate advertising success to judge, at the campaigns end, whether the objectives have been met and, if so, how well. People Despite the advances of technology in the market, it is quite important dor the customers to attain human assistance. The interactions of the people belonging to the organization along with their customers help in raising the demand of the firm (Mallin, Farag, Ow-Yong, 2014). It is quite vital for any financial institution to offer a seamless first line of contact to its customers. Due to prime importance of such element in the banks, commonwealth bank offers a wide range of customer assistance, which comprises of various relationship managers. These people are accustomed to provide the best quality service to the customers and are abided to answer all the queries of the customers. They have been trained in such a manner so that while explaining the facilities of the product to their customers in the first instance, they create an effective image on the consumers. Physical evidence The physical evidence associated with the product can be subsidized into two segments, namely, peripheral and essential (Mayes, McDonald, Pini, 2014). Peripheral evidence is possessed by the consumers and has little independent value. On the other hand, the essential evidence cannot be possessed by the consumer yet has independency in it. The peripheral evidence associated with the debit and credit card facilities of the commonwealth bank is the card itself. It provides the customers with the authority of using it in order to make their transactions easier. The essential evidence associated with the banks is their cash machines, brochures and posters. Partnerships Partnerships play an important role in sustaining the brand marketing of a particular organization. Partnerships referred to alliances or arrangements organisations are undertaking with the view to enhance their customer experience. Typically, these partnerships are formed between organisations that offer goods or services that complement each other by offering additional goods and services that will enhance customer experience. Partnerships are carried out at a strategic level, which helps in enhancing the abilities of the particular organization thereby building in more possibilities of further growth. Partnership marketing programs can also create joint sales and distribution opportunities, broader in-store merchandising, more compelling packaging and marketing material and overall offer stronger value to the consumer (Davari Strutton, 2014). Commonwealth bank of Australia collaborates with the other banks to build enduring, multi product reciprocal relationships. The organization has build global partnership relations that helps in developing tailored solution with a wide range of products and services. Process The aspect of process in marketing mix strategy focuses on the various mechanism that is associated with the evolvement of the product. It includes various business policies, which provides the provisions, degree of mechanisms, procedures, etc (Liu, Li, Chen, Balachander, 2017). The debit and credit card facilities provided by the banks involve a greater extent of step by step detailed process that would assist the customers at every step and make their flow of enabling the facilities quite efficient in nature. Commonwealth bank is quite successful in achieving a step-by-step guide to its consumers with the availability of credit and debit cards. They maintain a strategically acclaimed process, which would overcome any hindrances and would improve the service. 2. orporate social responsibility is a form of corporate self-regulation that is integrated into a business model. Corporate social responsibility helps in maintaining the law, ethical consideration and improvement with respect the national and international norms and conditions (Hu Scholtens, 2014). About the banking and financial sector of a country, there is an urgency for the organization to involve themselves into some additional benefits to be provided to the society. As the pricing system and the products offered by the banks of a particular country is considered almost the same, hence, it gets quite indifferent for the individuals to choose a particular company for their respective services. Individuals get attracted to only those banks, those who provide them with extra services and benefits. The bank referred must be able to maintain some amount of uniqueness in the market with the introduction of innovation (Moon, 2014). The bank must be able to generate a positive image as a brand in front of the individuals. To achieve this target, tools of socially responsible business are often used and the choice is determined by financial possibilities of banks, the level of development of the whole system, the requirements of regulators, national peculiarities and differs in many countries. Commonwealth bank of Australia must create a positive impact on the society by implementing strategies and policies that would benefit the people and the society. In order to accomplish their vision of excelling at securing and enhancing the financial wellbeing of people, business and communities, they must actively take part in upgrading the environmental, social and economic impacts(Moon, 2014). This would influence their business and instigate ways to use their unique capabilities and resources thereby creating a positive contribution beyond their core business. The customer focus strategy prevailing in the banks must be focussed on four prime priorities, namely, people, technology, strength and productivity. They must involve integrity, accountability, collaboration, excellence and best services to their customers. The commonwealth bank of Australia must aim at maintain transparency, balance and focus towards the development and implementation of social impact thereby supporting their core business. The organization must invest in education and skills and foster innovation to enhance the financial wellbeing of the people. The bank must sponsor various social and environmental support programs that would help them in gaining a socially acclaimed response (Boulouta, 2014). The effect of lack of corporate social responsibility to be undertaken by the commonwealth bank of Australia would throw a negative impact on the marketing strategies generated by the firm. The marketing strategies consisting of all the 8 Ps would be affected as follows : Product: the debit and credit card of the bank would be no different from that of the other bank, thereby would not be able to generate vast amount of demand towards itself. If the bank involves itself into various social and environmental programs, there would be a remarkable difference in the products and it would be presented to the customers with transparency and balance. Price : the pricing system in most of the banks are considered to be similar. With the objective of attracting the customers and generating more revenue from the products, the commonwealth bank of Australia would be negatively affected if their product would be indifferent to the others. The unique value should be attached to the product in order to generate demand of the consumer. Place: the effect of the corporate social responsibility would not affect the place aspect much. This aspect would remain unchanged and unaffected. Promotion: it is quite vital for the bank to promote their brand and products associated to the brand along with their unique features, benefits and social impact. Commonwealth bank of Australia should be quite efficient in maintaining various social and environmental programs as that would highlight their existence and would attract the people towards themselves and their products. People: the people that are associated with the bank must be quite transparent in nature and provide the best services possible to the customers. This would help them in generating future demands of the products. Maintaining a friendly relation with the society would be regarded as quite beneficial for the bank. Physical evidence: the physical evidence that is associated with the banks would not be affected by the corporate social responsibility scheme as the evidence of the products would be only be considered after the customers have started the use of the product. Partnership: partnership would play a vital role for the bank in relation to their corporate social responsibility scheme. Involvement of the bank into social services would earn them a positive acclamation and response from the society. This would improve their partnership facilities and help them generate more business in the related field. Process: the process that the financial bank undertakes must implement various steps that would be associated with the benefits improvises the society. These steps would highlight their efficiency in stabilising a better social and environmental surrounding of the country. Conclusion Marketing strategies are considered as quite vital aspect of analysing the long run stability and accessibility of a particular organization in a wide range of comparative market structure. Commonwealth bank of Australia is considered as one such bank in the field of financial market that is considered as one of the largest bank in the country. The bank provides a wide variety of services to the individuals among which one such service is the availability of debit and credit cards. The marketing mix strategy consisting of 8 components provides a clear image of how the product of the bank accommodates itself in order to attain stability in the future. Among the various contemporary issues faced by the firm, one of the most important aspects is the issue of corporate social responsibility. Commonwealth bank of Australia needs to improve their corporate social responsibility scheme by sponsoring and taking part in various social and environmental development programs. This would help th em in promoting their products, raising their market share and generating more demand among the customers using their unique value. Reference Ahmad, A. E., Al-Qarni, A. A., Alsharqi, O. Z., Qalai, D. A., Kadi, N. (2013). International Journal of Marketing Studies , 210. Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan. Boulouta, I. . (2014). Who needs CSR? The impact of corporate social responsibility on national competitiveness. . Journal of Business Ethics, 119(3) , 349-364. Davari, A., Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. . Journal of Strategic Marketing, 22(7) , 563-586. Goi, C. L. (2005). Marketing Mix: A review of P. The Journal of Internet Banking and Commerce . Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. . International Business Review, 23(2) , 418-428. Hu, V. I., Scholtens, B. (2014). Corporate social responsibility policies of commercial banks in developing countries. . Sustainable Development, 22(4),. , 276-288. Liu, Y., Li, K. J., Chen, H., Balachander, S. (2017). The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency. Journal of Marketing, 81(1), , 83-102. Mallin, C., Farag, H., Ow-Yong, K. (2014). Corporate social responsibility and financial performance in Islamic banks. . Journal of Economic Behavior Organization, 103 , S21-S38. Mansouri, H., Mehrani, H., Nargesian, A., Pour, T. H., Bekr, S. (2016). Designing Marketing Mix Strategy (4CA) by Using Strategic Reference Points: a case study in PSP Industrial. . International Journal of Humanities and Cultural Studies (IJHCS) ISSN . Mayes, R., McDonald, P., Pini, B. (2014). Ourcommunity: corporate social responsibility, neoliberalisation, and mining industry community engagement in rural Australia. . Environment and Planning A, 46(2) , 398-413. Moon, J. (2014). Corporate social responsibility: A very short introduction. OUP Oxford . Personal banking including accounts, c. c.-C. ( 2017, February 5). Retrieved from https://www.commbank.com.au/.